Carrie Williams is a Master Certified Coach (MCC), an Advanced Certified Team Coach (ACTC), and the Amazon bestselling author of Eyes on the Prize: A Kick-Ass Guide to Setting and Achieving G.R.E.A.T. Goals. Fewer than one percent of coaches worldwide hold both the MCC and ACTC credentials, placing Carrie among the most highly credentialed coaches in the profession.
As the founder and CEO of RainShadow Coaching, Carrie has spent more than 15 years helping leaders, teams, and organizations thrive under pressure, navigate change, and unlock their full potential. A trusted partner to Fortune 500 companies, global law firms, and entrepreneurial ventures, she has worked with leaders at Disney, TikTok, Microsoft, Amazon, and EY.
Carrie's approach blends cutting-edge neuroscience and psychology with her proprietary frameworks, including the ALL IN Mindset™, the Spectrum of Willingness™, and G.R.E.A.T. Goals™. Her style is interactive, engaging, and just irreverent enough to make science memorable (she's been known to pair brain chemistry with stories about growing up in Alaska). Audiences walk away not only inspired but armed with practical, science-backed tools they can apply immediately-whether it's calming the reactive brain, shifting from defensive to decisive, or setting boundaries without guilt.
In addition to her coaching and speaking, Carrie is a past President of the International Coaching Federation's Los Angeles chapter, where she led the organization to win the prestigious ICF Chapter of Distinction Award. She has been recognized as an industry thought leader and frequently speaks at conferences, summits, and professional associations nationwide.
Dynamic, relatable, and results-driven, Carrie brings humor, heart, and hard science to the stage-leaving audiences equipped to perform at their best without burning out in the process.

Alaska taught me that going ALL IN isn't glamorous - it's sea-cucumber brave and mushroom-resilient. No shells, no shortcuts, just real humans turning mess into momentum. In this session, we'll ditch perfection, get honest about what's holding you back, and use the ALL IN Mindset™ to move from "maybe" to "let's go".
Spot the blockers: name your top drag (fear, fog, or friction) so it stops running the show.
Know your stage: locate yourself on the Spectrum of Willingness™ - from Unwilling to Fully ALL IN.
Flip one belief: identify a limiting story and swap it for a truer, more useful one.
Make your ALL IN Move: choose one small, visible action you'll take in the next 24 hours.
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